Know who to target, why they fit, and what to say.
Azzy turns your company and product knowledge into a sourced Company Brain, comparable ICP hypotheses, qualified decision-makers and approval-ready messaging.
Nothing is sent without approval. Failed, duplicate or unverified results do not consume Qualified Lead Credits.
Company Brain
Product: B2B proposal platform
Core problem: slow, inconsistent proposal creation
Primary ICP
Growing B2B SaaS sales teams
50–250 employees · Hiring SDRs
“Team growth increases onboarding and process-standardization pressure.”
Qualified Lead
87/100VP Sales · Berlin
118 employees
Why now: Six sales roles opened in 45 days.
Angle: Onboarding time and proposal consistency.
The problem is not a lack of tools. It is context breaking between them.
Chat AI can suggest an ICP. A database can find people. A scraper can discover contact details. A writing tool can draft a message. But product truth, market decisions, lead evidence and human approvals rarely live together.
Rebuild context every time
Product, audience and brand rules are repeatedly pasted into prompts.
Raw lists, weak decisions
A contact appears, but the reason to prioritize them does not.
Unsupported personalization
Plausible copy is generated without a defensible connection to the product.
No learning loop
Approved ICPs, rejected leads and edited messages do not improve the next run.
Product, market, lead and message — in one decision system.
Introduce the company
Add the website, products, documents and brand rules.
Compare ICP hypotheses
Review primary, broad and experimental markets with rationale.
Research qualified leads
Find companies, decision-makers, verified contacts and current evidence.
Approve the message
See why the angle was chosen, edit it or export it.
01
Stop re-explaining your company in every prompt.
Features, value propositions, pricing context, proof, brand voice and prohibited claims remain sourced and reusable.
Explore Company Brain- Website and document analysis
- Fact, hypothesis and draft separation
- Source URL and date
- User approval required
- Product-level versions
- Shared context across outputs
02
Compare market hypotheses instead of accepting one plausible guess.
Azzy proposes a primary ICP, a broader market and an experimental segment — each with buyer roles, pains, triggers, exclusions and confidence.
Explore ICP Lab- Primary, broad and experimental profiles
- Buyer roles, pains, triggers
- Exclusions and confidence score
- Rationale for every recommendation
- Edit criteria and version ICPs
- Search preview before buying data
03
Not a list. A defensible reason to start with this person.
Every lead combines company and decision-maker, ICP fit, role fit, problem or intent evidence, source and date, email verification, recommended message angle and a human decision.
See a lead record- Company fit: 30 pts
- Role fit: 25 pts
- Problem/intent evidence: 20 pts
- Data confidence: 15 pts
- Contact quality: 10 pts
04
Consistent content from the same approved product truth.
Generate landing pages, product copy, LinkedIn posts, cold emails, value propositions and objection responses from the same Company Brain and ICP context.
Try Content Studio- Landing pages, product copy
- LinkedIn posts, cold emails
- Value propositions, FAQ
- Evidence panel on every draft
- Prohibited-claim checks
- Version history
Not another tool. The decision layer between your tools.
Chat AI can suggest an ICP. A database can find people. But without a connected system, decisions stay isolated.
| Capability | General AI | Lead DB | Workflow | AI SDR | Azzy |
|---|---|---|---|---|---|
| Persistent Company Brain | Partial | No | Config | Partial | Yes |
| ICP hypotheses | Yes | No | User-built | Partial | Yes |
| Real leads | No | Yes | Yes | Yes | Yes |
| Email verification | No | Yes | Config | Yes | Yes |
| Rationale per lead | Partial | Limited | Config | Variable | Yes |
| Marketing content | Yes | Limited | Config | Sales | Yes |
| Human approval | Manual | Partial | Config | Variable | Default |
| Autonomous sending | No | Sometimes | Config | Yes | No |
| Low-cost self-serve | Yes | Yes | Partial | Usually no | Yes |
Do not pay for failed results.
A Qualified Lead Credit is consumed only when a unique record clears the defined fit threshold and includes a valid or high-confidence business contact.
No credit for: duplicates, invalid emails, below-threshold fit, suppressed records or provider failure.
View pricingQualified Lead Credits
Consumed only on verified, above-threshold, unique leads
AI Generations
For content, ICP proposals and fact extraction
Spending controls
Pre-run estimates, caps, ledger, no auto top-up
Your company context does not mix with another customer's data.
Supabase Auth, workspace-level Row Level Security, server-side secrets, data export and deletion, audit logs.
Review securityCreate your first product-to-pipeline workspace.
Build a Company Brain, compare your first ICPs and research a limited set of qualified leads for free.
Start freeNo credit card. No autonomous sending.